Monday, November 3, 2008

Invented Images






Above are three photographs that were all captured around the campus of Utah State University, yet there images all contrast a different story and presentation because of the angles they were taken in.

First, looking at the hillside of old main we can distinguish the location of the photo and the season of fall by the brightly colored leaves laying on the ground and the branches of the trees.

Second, the photo that captures two random people on campus. The position that they are in shows us that they may be engaging in a conversation after class or before one begins. And again, we can see the season of fall captured here as well by the leaves on the ground and on the trees.

Third, we see a vivid image of a red fire hydrant. This image is simply, it does not reveal the season to us, or its function of what it does, it simply is there. This photo was the one that stuck in my head, because after taking this photo you begin to see all of the fire hydrants that are on campus.

All of these photos are linked together because of the location of where they were taken, but all resemble something unlike. All of these images have a color to them that stands out, yet all present difference, one has an object, one has building, and one has two people.

Wednesday, April 16, 2008

Proposal Letter - Draft

Four Paws Rescue Non-Profit Organization has place 3,500 hundred dogs and cats in loving homes since 2000 and need a 12 passenger van that will sufficiently provide transportation during their needs of travel and your donation will make this possible.
We have seen that Cache Valley Murdock has shown a tradition of excellence in making donations to non-profit organizations throughout the valley. ……???
The shelter located in currently has little means of transportation leaving some at the shelter at prime adoption fairs.. …??
With a donation from Murdock for a new 12 passenger van the shelter would be able to transport the animals safely and in more numbers. ….??
Four Paws is a non-profit organization that’s mission is to rescue stray and abandoned animals from high-kill shelters and find them loving homes. With additional help from donors Four Paws will continue to help animals and be the leading animal shelter in northern Utah.
Budget …… Tie in that we have sent a similar letter to another dealership
Without a 12 passenger van Four Paws animal shelter is losing an animals chance to find a loving home. A donation from Murdock will help save the animals that are placed in the shelter. To respond to this letter please contact: Shannon at 435-111-2222 or via email at scfourpaws@hotmail.com.

Thursday, March 20, 2008

Final Positioning Paper

TO: James E. Mullenbach and the Board of Trustees
FROM: Katie Jo Matekovic, Jeff Eddington and Mark Taylor

Re: Building Burger Planet’s image to appeal to women ages 30-40.

Mr. Mullenbach and the Board of Trustees,

We are excited about the implications of the new drive to build Burger Planet’s image to appeal to women ages 30-40.

These talking points will make this transition a success:

• Leader in offering quality fast healthy food
• Drive for customer satisfaction
• Ability to appeal to everyone

By focusing on the above talking points we will be able to accomplish the objective of appealing to women ages 30-40. We will also solidify Burger Planet as the industry leader in offering fast healthy food, and we will show the planet that we are always striving to achieve the best customer service possible by appealing to anyones diet.

In the book “Psychology of Dieting”, Sarah Gilbert discuses how, now more than ever, Americans are worried about their health. Burger Planet will continue to pioneer fast food as a healthy and easy option.

As we move forward with the campaign to improve Burger Planet’s image, it is imperative that we do not abandon traditions that have made us successful. As we continue to adapt to our customers and their wants, we will continue to be the leader in offering fast healthy food.

We are excited to continue on this project and look forward to the continued dominance of Burger Planet in the fast food industry.

Sincerely,

The A team

Thursday, March 6, 2008

Press Release 4 - Final

FOR IMMEDIATE RELEASE
March 7, 2008

UTAH COAL MINES TAKEN ANY ACTION IN SAFETY

The tragic events at Crandall Canyon Mine on August 6, 2008 reminded Utah how dangerous of a job coal miners face. UtahAmerican Energy Inc., co-owner of Crandall Canyon Mine, also operates Tower and West Ridge coal mines; which are also located in Utah.

President and Chief Executive Officer at UtahAmerican Energy, Bruce Hill, states, “The primary goal of UtahAmerican Energy, Inc. is to be the safest, most productive and highest quality coal producer in Utah. Our employees are the key ingredients to achieving this goal.”

Tower Mine is an underground bituminous coal mine. It went through a rough layoff shortly after the collapse at Crandall leaving 52 employees out of work, shutting down because of safety hazards. West Ridge Mine, also bituminous, is newer then Tower Mine.
Newer means less stress on the roof support, and being 2 miles underground makes it a big difference.

Many articles and verification has been published about warning signs and red flags being ignored by Murray Energy about the retreat mining being done at Crandall Canyon. So has anything changed in efforts to better Tower and West Ridge Mine, because all coal mines do some form of retreat mining?

Coal miners who work for UtahAmerican Energy, Inc., who would like to remain anonymous, were only aware of some changes that were going to be set into effect. “Things like roof control plans, ventilation, and leaving barriers engaged in West Ridge. We as coal miners don’t always agree with regulations, but need them, it helps save our lives.”

The biggest question is simple; do you feel safe going underground? The answer of most the coal miners were yes, simply because that is their job. One miner stated, “I don’t feel any safer then I did before.”

UtahAmerican Energy Inc., which is a subsidiary of Murray Energy, is owned by Robert Murray and is headquartered in Cleveland, Ohio. Murray Energy operates over 19 coal mines in five states and employs over 3,000 workers.

“All of us must remember that we work in a highly regulated environment, and should always be aware of the many regulations that govern our work as miners,” stated Hill.

For further information regarding Tower and West Ridge Mines please contact their main headquarters at: six-three-seven-five-three-eight-five.

Media Contact:
Katie Jo Matekovic
kjmatekovic@yahoo.com
six-five-zero-three-two-three-seven

Friday, February 29, 2008

Media Pitch - Rough Draft

Mr. Tyler Riggs
Herald Journal

Subject: FINANCIAL EDUCATION AVAILABLE IN CACHE COUTY

Dear Mr. Riggs,

Many people believe that there is only one source of income and will perform jobs that they do not enjoy solely because of earned income. The Cache Valley Area Investors Association is promoting financial education and more importantly teaching people to become financially independent.

Preston Parker, president and founder of the organization began CVAIA for people to do just that, look outside of the box, and become financially independent. The CVAIA explores diverse topics and members can choose topics that interest them.

Now is the time for everyone in Cache Valley to become aware of ideas and strategies to make their living better and their pocketbooks not so tight. Mr. Parker or myself would gladly go into more depth on the subject and why the community of Logan has the resources to control their financial future.

The Cache Valley Area Investors Association was started in August 2007 and currently has 40 members. The CVAIA host meetings located at the Cache Chamber of Commerce every other Thursday and are open to everyone. It is free, easy to join, and meetings have started!

To learn more about our association you can check us out online, www.cvaia.com.

For any further information please contact Preston Parker by phone, four three five – seven five seven – four five six zero, or via email: cachevaia@gmail.com. Thank you in advance for your consideration.

Sincerely,

Katie Jo Matekovic
Public Relations
435-123-1234
kjmatekovic@cachevaia.com

Tuesday, February 26, 2008

Press Release 4 - ROUGH DRAFT

Release Date: March 7, 2008

UTAH COAL MINES TAKEN ANY ACTION IN SAFETY?

The tragic events at Crandall Canyon Mine on August 6, 2008 reminded Utah how dangerous of a job coal miners face. UtahAmerican Energy Inc., co-owner of Crandall Canyon Mine, also operates Tower and West Ridge coal mines, which are also located in Utah.

Tower Mine is located 10 miles northeast of Price, Utah and is an underground bituminous coal mine.
(More on the safety concerns here )
(Information from Mine Superintendent, Steven Richens)


West Ridge Mine is located up the “C” Canyon road in East Carbon, Utah. This underground coal mine that is also a bituminous coal mine is newer then Tower Mine.
(More info here on safety and Information for Mine Superintendent, Darrell Leonard)

(Information here)





UtahAmerican Energy Inc., which is a subsidiary of Murray Energy, is owned by Robert Murray and is headquartered in Ohio. Murray Energy operates over 19 coal mines in five states and employs over 3,000 workers.

*This is truly a rough draft! I don’t have my interviews with the superintendents until tomorrow so this is all I have!

Thursday, February 14, 2008

Press Release 3 Final

For Immediate Release
February 12, 2008

Contact: Preston Parker, President
Cache Valley Area Investors Association
Four three five – seven five seven – four five six zero
cachevaia@gmail.com
www.cvaia.com

FINANCIAL EDUCATION AVAILABLE IN CACHE COUNTY

LOGAN, Utah - The Cache Valley Area Investors Association is promoting financial education to everyone, every other Thursday at the Cache Chamber of Commerce. It is a newly started association that is free to join and easy to become involved.

Preston Parker, president and founder of the organization began the CVAIA for people to look outside of their earned income and learn how to become financially independent. If you dislike your current job or are looking for a job, CVAIA can educate you on philosophies so you can choose your own career path.

Passive income is an option to build money that is often overlooked. You can build your passive income through investing, the CVAIA provides the education to do so, and this strategy can benefit anyone.

When asked about his credentials Parker stated, “I am not a certified financial investor at the same time I have been taught things, had guts, have won and lost. I simply
invite those interested to learn from my experience." Parker is excited to help people work towards their own financial independence and is teaching the best he can.

Cache Valley Area Investors Association was started in August 2007. Meeting times again are every other Thursday at the Cache Chamber of Commerce, which is located at 160 N. Main Street. Anyone can come and get involved, it’s free!

For more information, contact: Katie Jo Matekovic, at (435) 123-1233 or via e-mail, cachevaiapr@gmail.com.

(END)