TO: James E. Mullenbach and the Board of Trustees
FROM: Katie Jo Matekovic, Jeff Eddington and Mark Taylor
Re: Building Burger Planet’s image to appeal to women ages 30-40.
Mr. Mullenbach and the Board of Trustees,
We are excited about the implications of the new drive to build Burger Planet’s image to appeal to women ages 30-40.
These talking points will make this transition a success:
• Leader in offering quality fast healthy food
• Drive for customer satisfaction
• Ability to appeal to everyone
By focusing on the above talking points we will be able to accomplish the objective of appealing to women ages 30-40. We will also solidify Burger Planet as the industry leader in offering fast healthy food, and we will show the planet that we are always striving to achieve the best customer service possible by appealing to anyones diet.
In the book “Psychology of Dieting”, Sarah Gilbert discuses how, now more than ever, Americans are worried about their health. Burger Planet will continue to pioneer fast food as a healthy and easy option.
As we move forward with the campaign to improve Burger Planet’s image, it is imperative that we do not abandon traditions that have made us successful. As we continue to adapt to our customers and their wants, we will continue to be the leader in offering fast healthy food.
We are excited to continue on this project and look forward to the continued dominance of Burger Planet in the fast food industry.
Sincerely,
The A team
Thursday, March 20, 2008
Thursday, March 6, 2008
Press Release 4 - Final
FOR IMMEDIATE RELEASE
March 7, 2008
UTAH COAL MINES TAKEN ANY ACTION IN SAFETY
The tragic events at Crandall Canyon Mine on August 6, 2008 reminded Utah how dangerous of a job coal miners face. UtahAmerican Energy Inc., co-owner of Crandall Canyon Mine, also operates Tower and West Ridge coal mines; which are also located in Utah.
President and Chief Executive Officer at UtahAmerican Energy, Bruce Hill, states, “The primary goal of UtahAmerican Energy, Inc. is to be the safest, most productive and highest quality coal producer in Utah. Our employees are the key ingredients to achieving this goal.”
Tower Mine is an underground bituminous coal mine. It went through a rough layoff shortly after the collapse at Crandall leaving 52 employees out of work, shutting down because of safety hazards. West Ridge Mine, also bituminous, is newer then Tower Mine.
Newer means less stress on the roof support, and being 2 miles underground makes it a big difference.
Many articles and verification has been published about warning signs and red flags being ignored by Murray Energy about the retreat mining being done at Crandall Canyon. So has anything changed in efforts to better Tower and West Ridge Mine, because all coal mines do some form of retreat mining?
Coal miners who work for UtahAmerican Energy, Inc., who would like to remain anonymous, were only aware of some changes that were going to be set into effect. “Things like roof control plans, ventilation, and leaving barriers engaged in West Ridge. We as coal miners don’t always agree with regulations, but need them, it helps save our lives.”
The biggest question is simple; do you feel safe going underground? The answer of most the coal miners were yes, simply because that is their job. One miner stated, “I don’t feel any safer then I did before.”
UtahAmerican Energy Inc., which is a subsidiary of Murray Energy, is owned by Robert Murray and is headquartered in Cleveland, Ohio. Murray Energy operates over 19 coal mines in five states and employs over 3,000 workers.
“All of us must remember that we work in a highly regulated environment, and should always be aware of the many regulations that govern our work as miners,” stated Hill.
For further information regarding Tower and West Ridge Mines please contact their main headquarters at: six-three-seven-five-three-eight-five.
Media Contact:
Katie Jo Matekovic
kjmatekovic@yahoo.com
six-five-zero-three-two-three-seven
March 7, 2008
UTAH COAL MINES TAKEN ANY ACTION IN SAFETY
The tragic events at Crandall Canyon Mine on August 6, 2008 reminded Utah how dangerous of a job coal miners face. UtahAmerican Energy Inc., co-owner of Crandall Canyon Mine, also operates Tower and West Ridge coal mines; which are also located in Utah.
President and Chief Executive Officer at UtahAmerican Energy, Bruce Hill, states, “The primary goal of UtahAmerican Energy, Inc. is to be the safest, most productive and highest quality coal producer in Utah. Our employees are the key ingredients to achieving this goal.”
Tower Mine is an underground bituminous coal mine. It went through a rough layoff shortly after the collapse at Crandall leaving 52 employees out of work, shutting down because of safety hazards. West Ridge Mine, also bituminous, is newer then Tower Mine.
Newer means less stress on the roof support, and being 2 miles underground makes it a big difference.
Many articles and verification has been published about warning signs and red flags being ignored by Murray Energy about the retreat mining being done at Crandall Canyon. So has anything changed in efforts to better Tower and West Ridge Mine, because all coal mines do some form of retreat mining?
Coal miners who work for UtahAmerican Energy, Inc., who would like to remain anonymous, were only aware of some changes that were going to be set into effect. “Things like roof control plans, ventilation, and leaving barriers engaged in West Ridge. We as coal miners don’t always agree with regulations, but need them, it helps save our lives.”
The biggest question is simple; do you feel safe going underground? The answer of most the coal miners were yes, simply because that is their job. One miner stated, “I don’t feel any safer then I did before.”
UtahAmerican Energy Inc., which is a subsidiary of Murray Energy, is owned by Robert Murray and is headquartered in Cleveland, Ohio. Murray Energy operates over 19 coal mines in five states and employs over 3,000 workers.
“All of us must remember that we work in a highly regulated environment, and should always be aware of the many regulations that govern our work as miners,” stated Hill.
For further information regarding Tower and West Ridge Mines please contact their main headquarters at: six-three-seven-five-three-eight-five.
Media Contact:
Katie Jo Matekovic
kjmatekovic@yahoo.com
six-five-zero-three-two-three-seven
Friday, February 29, 2008
Media Pitch - Rough Draft
Mr. Tyler Riggs
Herald Journal
Subject: FINANCIAL EDUCATION AVAILABLE IN CACHE COUTY
Dear Mr. Riggs,
Many people believe that there is only one source of income and will perform jobs that they do not enjoy solely because of earned income. The Cache Valley Area Investors Association is promoting financial education and more importantly teaching people to become financially independent.
Preston Parker, president and founder of the organization began CVAIA for people to do just that, look outside of the box, and become financially independent. The CVAIA explores diverse topics and members can choose topics that interest them.
Now is the time for everyone in Cache Valley to become aware of ideas and strategies to make their living better and their pocketbooks not so tight. Mr. Parker or myself would gladly go into more depth on the subject and why the community of Logan has the resources to control their financial future.
The Cache Valley Area Investors Association was started in August 2007 and currently has 40 members. The CVAIA host meetings located at the Cache Chamber of Commerce every other Thursday and are open to everyone. It is free, easy to join, and meetings have started!
To learn more about our association you can check us out online, www.cvaia.com.
For any further information please contact Preston Parker by phone, four three five – seven five seven – four five six zero, or via email: cachevaia@gmail.com. Thank you in advance for your consideration.
Sincerely,
Katie Jo Matekovic
Public Relations
435-123-1234
kjmatekovic@cachevaia.com
Herald Journal
Subject: FINANCIAL EDUCATION AVAILABLE IN CACHE COUTY
Dear Mr. Riggs,
Many people believe that there is only one source of income and will perform jobs that they do not enjoy solely because of earned income. The Cache Valley Area Investors Association is promoting financial education and more importantly teaching people to become financially independent.
Preston Parker, president and founder of the organization began CVAIA for people to do just that, look outside of the box, and become financially independent. The CVAIA explores diverse topics and members can choose topics that interest them.
Now is the time for everyone in Cache Valley to become aware of ideas and strategies to make their living better and their pocketbooks not so tight. Mr. Parker or myself would gladly go into more depth on the subject and why the community of Logan has the resources to control their financial future.
The Cache Valley Area Investors Association was started in August 2007 and currently has 40 members. The CVAIA host meetings located at the Cache Chamber of Commerce every other Thursday and are open to everyone. It is free, easy to join, and meetings have started!
To learn more about our association you can check us out online, www.cvaia.com.
For any further information please contact Preston Parker by phone, four three five – seven five seven – four five six zero, or via email: cachevaia@gmail.com. Thank you in advance for your consideration.
Sincerely,
Katie Jo Matekovic
Public Relations
435-123-1234
kjmatekovic@cachevaia.com
Tuesday, February 26, 2008
Press Release 4 - ROUGH DRAFT
Release Date: March 7, 2008
UTAH COAL MINES TAKEN ANY ACTION IN SAFETY?
The tragic events at Crandall Canyon Mine on August 6, 2008 reminded Utah how dangerous of a job coal miners face. UtahAmerican Energy Inc., co-owner of Crandall Canyon Mine, also operates Tower and West Ridge coal mines, which are also located in Utah.
Tower Mine is located 10 miles northeast of Price, Utah and is an underground bituminous coal mine.
(More on the safety concerns here )
(Information from Mine Superintendent, Steven Richens)
West Ridge Mine is located up the “C” Canyon road in East Carbon, Utah. This underground coal mine that is also a bituminous coal mine is newer then Tower Mine.
(More info here on safety and Information for Mine Superintendent, Darrell Leonard)
(Information here)
UtahAmerican Energy Inc., which is a subsidiary of Murray Energy, is owned by Robert Murray and is headquartered in Ohio. Murray Energy operates over 19 coal mines in five states and employs over 3,000 workers.
*This is truly a rough draft! I don’t have my interviews with the superintendents until tomorrow so this is all I have!
UTAH COAL MINES TAKEN ANY ACTION IN SAFETY?
The tragic events at Crandall Canyon Mine on August 6, 2008 reminded Utah how dangerous of a job coal miners face. UtahAmerican Energy Inc., co-owner of Crandall Canyon Mine, also operates Tower and West Ridge coal mines, which are also located in Utah.
Tower Mine is located 10 miles northeast of Price, Utah and is an underground bituminous coal mine.
(More on the safety concerns here )
(Information from Mine Superintendent, Steven Richens)
West Ridge Mine is located up the “C” Canyon road in East Carbon, Utah. This underground coal mine that is also a bituminous coal mine is newer then Tower Mine.
(More info here on safety and Information for Mine Superintendent, Darrell Leonard)
(Information here)
UtahAmerican Energy Inc., which is a subsidiary of Murray Energy, is owned by Robert Murray and is headquartered in Ohio. Murray Energy operates over 19 coal mines in five states and employs over 3,000 workers.
*This is truly a rough draft! I don’t have my interviews with the superintendents until tomorrow so this is all I have!
Thursday, February 14, 2008
Press Release 3 Final
For Immediate Release
February 12, 2008
Contact: Preston Parker, President
Cache Valley Area Investors Association
Four three five – seven five seven – four five six zero
cachevaia@gmail.com
www.cvaia.com
FINANCIAL EDUCATION AVAILABLE IN CACHE COUNTY
LOGAN, Utah - The Cache Valley Area Investors Association is promoting financial education to everyone, every other Thursday at the Cache Chamber of Commerce. It is a newly started association that is free to join and easy to become involved.
Preston Parker, president and founder of the organization began the CVAIA for people to look outside of their earned income and learn how to become financially independent. If you dislike your current job or are looking for a job, CVAIA can educate you on philosophies so you can choose your own career path.
Passive income is an option to build money that is often overlooked. You can build your passive income through investing, the CVAIA provides the education to do so, and this strategy can benefit anyone.
When asked about his credentials Parker stated, “I am not a certified financial investor at the same time I have been taught things, had guts, have won and lost. I simply
invite those interested to learn from my experience." Parker is excited to help people work towards their own financial independence and is teaching the best he can.
Cache Valley Area Investors Association was started in August 2007. Meeting times again are every other Thursday at the Cache Chamber of Commerce, which is located at 160 N. Main Street. Anyone can come and get involved, it’s free!
For more information, contact: Katie Jo Matekovic, at (435) 123-1233 or via e-mail, cachevaiapr@gmail.com.
(END)
February 12, 2008
Contact: Preston Parker, President
Cache Valley Area Investors Association
Four three five – seven five seven – four five six zero
cachevaia@gmail.com
www.cvaia.com
FINANCIAL EDUCATION AVAILABLE IN CACHE COUNTY
LOGAN, Utah - The Cache Valley Area Investors Association is promoting financial education to everyone, every other Thursday at the Cache Chamber of Commerce. It is a newly started association that is free to join and easy to become involved.
Preston Parker, president and founder of the organization began the CVAIA for people to look outside of their earned income and learn how to become financially independent. If you dislike your current job or are looking for a job, CVAIA can educate you on philosophies so you can choose your own career path.
Passive income is an option to build money that is often overlooked. You can build your passive income through investing, the CVAIA provides the education to do so, and this strategy can benefit anyone.
When asked about his credentials Parker stated, “I am not a certified financial investor at the same time I have been taught things, had guts, have won and lost. I simply
invite those interested to learn from my experience." Parker is excited to help people work towards their own financial independence and is teaching the best he can.
Cache Valley Area Investors Association was started in August 2007. Meeting times again are every other Thursday at the Cache Chamber of Commerce, which is located at 160 N. Main Street. Anyone can come and get involved, it’s free!
For more information, contact: Katie Jo Matekovic, at (435) 123-1233 or via e-mail, cachevaiapr@gmail.com.
(END)
Tuesday, February 12, 2008
Press Release 3
For Immediate Release
Feb. 12, 2008
Contact: Preston Parker, president
Cache Valley Area Investors Association
Four three five – seven five seven – four five six zero
cachevaia@gmail.com
www.cvaia.com
FREE FINANCIAL EDUCATION AVAILABLE IN CACHE COUNTY
Logan, UT - The Cache Valley Area Investors Association is promoting financial education to everyone, every other Thursday at the Cache Chamber of Commerce. It is a newly started association that is free to join and easy to become involved.
President and founder, Preston Parker began the CVAIA for people to look outside of their earned income and learn how to become financially independent. If you dislike your current job or are looking for a job, CVAIA can educate you on philosophies so you can choose your own career path.
When asked about his credentials Parker stated, “I am not a certified financial investor at the same time I have been taught things, had guts, have won and lost. It is my credibility and you.” Parker is excited to help people work towards their own financial independence and is teaching the best he can.
Cache Valley Area Investors Association was started in August 2007. Meeting times again are every other Thursday at the Cache Chamber of Commerce, which is located at 160 N. Main Street. Anyone can come and get involved, it’s free!
For more information, contact: Katie Jo Matekovic, at (435) 123-1233 or via e-mail, cachevaiapr@gmail.com.
Feb. 12, 2008
Contact: Preston Parker, president
Cache Valley Area Investors Association
Four three five – seven five seven – four five six zero
cachevaia@gmail.com
www.cvaia.com
FREE FINANCIAL EDUCATION AVAILABLE IN CACHE COUNTY
Logan, UT - The Cache Valley Area Investors Association is promoting financial education to everyone, every other Thursday at the Cache Chamber of Commerce. It is a newly started association that is free to join and easy to become involved.
President and founder, Preston Parker began the CVAIA for people to look outside of their earned income and learn how to become financially independent. If you dislike your current job or are looking for a job, CVAIA can educate you on philosophies so you can choose your own career path.
When asked about his credentials Parker stated, “I am not a certified financial investor at the same time I have been taught things, had guts, have won and lost. It is my credibility and you.” Parker is excited to help people work towards their own financial independence and is teaching the best he can.
Cache Valley Area Investors Association was started in August 2007. Meeting times again are every other Thursday at the Cache Chamber of Commerce, which is located at 160 N. Main Street. Anyone can come and get involved, it’s free!
For more information, contact: Katie Jo Matekovic, at (435) 123-1233 or via e-mail, cachevaiapr@gmail.com.
Tuesday, February 5, 2008
Press Release 2
FOR IMMEDIATE RELEASE
Feb. 5, 2008
Contact: Mr. Hans Ketchup, VP of Communications
Burger Planet
(123) 123-1234
hketchup@burgerplanet.com
FITNESS GURU TO JOIN BURGER PLANET
GARY, IN – Burger Planet is eager to announce there newest hire, Jayne Petersen. Petersen has been a fitness guru to the stars and has gained her media attention from talk show host, Opal Whitcomb, whom she has helped lose weight and keep it off.
Jayne Petersen stated that she was very energized to join the Burger Planet team, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Burger Planet and Jayne Petersen will be extending their immense menu and adding more healthy-conscious entrees. White chicken breast meat with or without the bun option, adding lettuce for a low-carb offering, holding the mayo, gourmet salads and fruit packets will be some of the new items on the menu.
In addition to the new items, Petersen is developing new tray liners that will offer nutritional advice. Burger Planet Smiley Meal is focused for adults that will include an ankle weight, fruit packages and the white meat chicken entrée.
CEO, James E. Mullenbach III said that Petersen is more then qualified for the job. "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. [Together they] are launching a comprehensive program to assist those women in eating healthy."
Corny the Clown, Burger Planet’s beloved mascot will be pairing up with Petersen and will be featured in advertisements promoting the new healthy menu. Through the months of June and July Corny the Clown and Petersen will set out to make promotional appearances at Burger Planets and shopping malls around the nation.
Jayne Petersen has proven success through helping public idol, Opal Whitcomb, and now has put her success on the healthy-conscious menu at Burger Planet. Now it is time to go to one of the 8,921 Burger Planets nationwide to try the new healthy eating menu.
For more information, contact: Katie Jo Matekovic, at (123) 123-1233 or via e-mail, kjm@burgerplanet.com.
(END)
Feb. 5, 2008
Contact: Mr. Hans Ketchup, VP of Communications
Burger Planet
(123) 123-1234
hketchup@burgerplanet.com
FITNESS GURU TO JOIN BURGER PLANET
GARY, IN – Burger Planet is eager to announce there newest hire, Jayne Petersen. Petersen has been a fitness guru to the stars and has gained her media attention from talk show host, Opal Whitcomb, whom she has helped lose weight and keep it off.
Jayne Petersen stated that she was very energized to join the Burger Planet team, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
Burger Planet and Jayne Petersen will be extending their immense menu and adding more healthy-conscious entrees. White chicken breast meat with or without the bun option, adding lettuce for a low-carb offering, holding the mayo, gourmet salads and fruit packets will be some of the new items on the menu.
In addition to the new items, Petersen is developing new tray liners that will offer nutritional advice. Burger Planet Smiley Meal is focused for adults that will include an ankle weight, fruit packages and the white meat chicken entrée.
CEO, James E. Mullenbach III said that Petersen is more then qualified for the job. "Jayne Petersen and Burger Planet share a commitment toward health. The women Jayne Petersen have helped lose weight eat at Burger Planet. [Together they] are launching a comprehensive program to assist those women in eating healthy."
Corny the Clown, Burger Planet’s beloved mascot will be pairing up with Petersen and will be featured in advertisements promoting the new healthy menu. Through the months of June and July Corny the Clown and Petersen will set out to make promotional appearances at Burger Planets and shopping malls around the nation.
Jayne Petersen has proven success through helping public idol, Opal Whitcomb, and now has put her success on the healthy-conscious menu at Burger Planet. Now it is time to go to one of the 8,921 Burger Planets nationwide to try the new healthy eating menu.
For more information, contact: Katie Jo Matekovic, at (123) 123-1233 or via e-mail, kjm@burgerplanet.com.
(END)
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