Thursday, March 20, 2008

Final Positioning Paper

TO: James E. Mullenbach and the Board of Trustees
FROM: Katie Jo Matekovic, Jeff Eddington and Mark Taylor

Re: Building Burger Planet’s image to appeal to women ages 30-40.

Mr. Mullenbach and the Board of Trustees,

We are excited about the implications of the new drive to build Burger Planet’s image to appeal to women ages 30-40.

These talking points will make this transition a success:

• Leader in offering quality fast healthy food
• Drive for customer satisfaction
• Ability to appeal to everyone

By focusing on the above talking points we will be able to accomplish the objective of appealing to women ages 30-40. We will also solidify Burger Planet as the industry leader in offering fast healthy food, and we will show the planet that we are always striving to achieve the best customer service possible by appealing to anyones diet.

In the book “Psychology of Dieting”, Sarah Gilbert discuses how, now more than ever, Americans are worried about their health. Burger Planet will continue to pioneer fast food as a healthy and easy option.

As we move forward with the campaign to improve Burger Planet’s image, it is imperative that we do not abandon traditions that have made us successful. As we continue to adapt to our customers and their wants, we will continue to be the leader in offering fast healthy food.

We are excited to continue on this project and look forward to the continued dominance of Burger Planet in the fast food industry.


The A team

Thursday, March 6, 2008

Press Release 4 - Final

March 7, 2008


The tragic events at Crandall Canyon Mine on August 6, 2008 reminded Utah how dangerous of a job coal miners face. UtahAmerican Energy Inc., co-owner of Crandall Canyon Mine, also operates Tower and West Ridge coal mines; which are also located in Utah.

President and Chief Executive Officer at UtahAmerican Energy, Bruce Hill, states, “The primary goal of UtahAmerican Energy, Inc. is to be the safest, most productive and highest quality coal producer in Utah. Our employees are the key ingredients to achieving this goal.”

Tower Mine is an underground bituminous coal mine. It went through a rough layoff shortly after the collapse at Crandall leaving 52 employees out of work, shutting down because of safety hazards. West Ridge Mine, also bituminous, is newer then Tower Mine.
Newer means less stress on the roof support, and being 2 miles underground makes it a big difference.

Many articles and verification has been published about warning signs and red flags being ignored by Murray Energy about the retreat mining being done at Crandall Canyon. So has anything changed in efforts to better Tower and West Ridge Mine, because all coal mines do some form of retreat mining?

Coal miners who work for UtahAmerican Energy, Inc., who would like to remain anonymous, were only aware of some changes that were going to be set into effect. “Things like roof control plans, ventilation, and leaving barriers engaged in West Ridge. We as coal miners don’t always agree with regulations, but need them, it helps save our lives.”

The biggest question is simple; do you feel safe going underground? The answer of most the coal miners were yes, simply because that is their job. One miner stated, “I don’t feel any safer then I did before.”

UtahAmerican Energy Inc., which is a subsidiary of Murray Energy, is owned by Robert Murray and is headquartered in Cleveland, Ohio. Murray Energy operates over 19 coal mines in five states and employs over 3,000 workers.

“All of us must remember that we work in a highly regulated environment, and should always be aware of the many regulations that govern our work as miners,” stated Hill.

For further information regarding Tower and West Ridge Mines please contact their main headquarters at: six-three-seven-five-three-eight-five.

Media Contact:
Katie Jo Matekovic